Portfolio

creative director & content operator

Patrick Putzker

long-form and short-form. courses, documentary, YouTube, podcasts, reels. four years as lead editor and creative director at Story Hero Academy, the education business of YouTuber Niklas Christl.

  • available immediately
  • full-time or contract
  • remote, timezone flexible

Premiere Pro · After Effects · Adobe Creative Cloud

91course lessons produced over the last four years - one to two hours each, documentary style
2.8Mtotal views across my short-form, 121 posts
2.1Mviews on a long-form video I edited and packaged for Niklas Christl
28% → 46%3-second retention, improved across 126 reels

Niklas on working with me

four years inside his operation. in his words.

"I was always the person who looked over everybody's shoulder. With Patrick, I never had to."
Niklas Christl
Niklas ChristlYouTuber · 990K subscribers · Founder of Story Hero Academy

01 / long-form

Courses, documentary and event film

structure, pacing, colour and sound - cut so people actually finish watching. 91 course lessons produced end to end across the last four years for Story Hero Academy, alongside work on Niklas Christl's channel, client films, and my own documentary work on my YouTube.


02 / short-form

Reels, talking head and cinematic

after Story Hero I started my own channel from zero and took it to 14K followers. most of the work below is from it - shot, cut, graded and sound-designed by me, so the numbers are mine rather than shared credit. the client and brand-channel pieces are tagged as such.

3-second retention

it's not luck

the share of viewers who stay past the first three seconds, averaged across every reel I posted in six months while I deliberately changed how I build openings. 28% in March, 46% in August - and the volume went from 9 reels that month to 55, so retention climbed while the output tripled.

50%40% 30%20% MarAprMay JunJulAug 28%46%

Monthly average across 126 reels, March-August 2026 · Source: Instagram insights · more on my Instagram


03 / systems

And I'm organised about it

folder structures, file naming, documented workflows, trackers and content calendars - built once, then everything runs through them. nobody has to ask where something is or what's coming next.

Leading A Team

briefed and reviewed five editors and animators, kept the look consistent across 91 lessons, and wrote the SOPs down rather than carrying them in my head.

Project Structure

consistent folders, naming and bin structure on every project. hand it to anyone and they'd find their way around it in a minute.

AI Where It Saves Hours

I work with AI daily and keep up with the latest models. Video generation, AI-assisted editing tools that fix audio, dialogue or shots without a reshoot, on-brand graphics from a design system, batch processing and my own custom tooling. Everything around the edit, faster.

Where I Don't Use AI

story, pacing, colour and sound stay human. AI speeds up the work around the edit, never the judgment inside it.


From collaborators and clients


Patrick Putzker filming at an event

who you'd be hiring

Four years of running content for creators

I'm Patrick. German, based in Chiang Mai. for the last four years I was the person running the content function inside Story Hero Academy - Niklas Christl's education business - producing 91 course lessons, managing a team of five editors and animators, and building the systems the whole operation ran on through a launch that did $400K in two weeks.

alongside that I shoot and cut my own films on YouTube, run event work for Flow31, and built my own short-form channel to 14K - which is where the retention numbers further up came from. colour grading is the part I love most. before diving into filmmaking 8 years ago, I spent a decade as a professional musician, so rhythm, pacing and sound design are a close second.

contracts and NDAs both fine, and I work to your timezone.

Patrick Putzker on location with Niklas Christl

in the field

I shoot and run full productions too.

I have years of experience in shoots, events and run-and-gun. if a role needs someone who can also hold the camera or direct on set, I've got you covered.


CV and contact

full history, selected productions and skills in three pages. available immediately, full-time or contract, invoiced through SoulFrame LLC, my US company.